MDC Foods / frozen ready meals packaging
Having developed a wide range of frozen food products, MDC Foods needed help with packaging design to help them sell-in the ranges to key grocery accounts. We provided a striking graphic concept that allowed each range to look like part of a family but still maintain an individual feel. Key national accounts were acquired along with increased distribution.
Kallo Foods / door drop campaign
We were briefed to provide a campaign strategy to promote Kallo's Organic Stock Cubes 'to reach as many older upscale females who were interested in cooking from scratch as we can...'. Given the limited budget and very specific objective, our response was to recommend reaching individuals using an insert with coupons distributed via door drop media. To give the insert added interest, we established a relationship between Kallo and the Scottish celebrity chef Nick Nairn, who produced the recipes featured on the oversized A3 flyer and also featured in the prize draw. Sales figures in multiples in areas where the door drop was targeting showed a very positive increase.
Marks & Spencer / regional cheese packaging
Working alongside Marks & Spencer's own design department we helped to develop the packaging design for M&S regional and farmhouse cheeses. Provenance, traditional methods and the hand crafted nature of the cheeses were key messages that needed to be conveyed.
Marks & Spencer / Platinum packaging
Men's premium aftershave packaging for Marks & Spencer. Given an off-the-shelf bottle format and the name 'Platinum', we created and developed a range of concepts including this hallmark-themed route. Features of the packaging included rubberised banding, embossing, debossing, silver foils, sporty red accents and a dark metallic knurled gunmetal finish on the outer carton.
Marks & Spencer / Vintage Rose packaging
Marks & Spencer wished to launch a limited edition extension of one of its long standing successful product lines. We were briefed to design new packaging graphics across a range of pack formats that communicated a 'luxurious indulgence and quality' message. Coloured foil, use of deep, rich colour palates and beautifully photographed floral subjects all assist in conveying the range proposition.
KJC Mobile Phones / total corporate rebranding
A complete brand overhaul was required by KJC with specific attention given to making the brand more relevant to its target market. We established a dynamic, appropriate and vital identity which was implemented across everything from store exterior and interior to POS to literature to stationery. The Brighton store shown was opened less than three months from presenting initial logo ideas, and KJC itself was sold nine months after the rebranding for £30 million.
Woolworths South Africa / bath oil range packaging
Woolworths SA is the South African equivilant of M&S in the UK. This packaging is for its own label bath oil range. The design was based on moods and bathing occasions - emotive copy and subtle, simple colour panels differentiated each product.
Stute Foods / orange juice packaging
Design concept for an own-label orange juice range in cartons, with a focus on effectively communicating that the content was 100% purest orange juice, and nothing else. The orange peel imagery covering the whole pack conveys that 'just squeezed' freshness and the uncluttered, elementary design supports the product's claims of unadulterated purity.
Castrol / promotional packaging
Promotional packaging to help Castrol celebrate their 100th birthday. The retro-style one litre tins were given away in Halfords with every four litre purchase of Castrol's GTX Magnatec.
Nichols Foods / sauce sachet packaging
A pack refresh was required and although the brief was simple, very small packs meant that correct solution was not. We opted for impact and humour revolving around the product descriptor for Nichols' range of individual portion sauce sachets.